Caesars purchased the company in two stages, the first of which was rumored to be sold for up to $90 million. The deal closely follows Caesars’ purchase of Playtika, an Israeli game company known for its Facebook title, Slotomania. Over the past year, it has added several casino games to its app, including blackjack, slots, video poker and roulette. While that doesn’t rank it as one of the most-played games, it is frequently mentioned as one of the most popular and could be one of the more profitable.įacebook named DoubleDown Casino as the fourth-most popular game of 2011, based on user reviews, and in October, I reported that DoubleDown was generating $140,000 a day in revenue, according to sources close to the company.ĭDI’s game on Facebook is like visiting the Las Vegas strip. Most of the games are free to play, and of course, players don’t ever get to cash out their winnings.ĭoubleDown Casino has 1.3 million daily active users and 4.7 million monthly active users, according to AppData. The deal includes $250 million in cash, $85 million in retention payments over the next two years and up to $165 million in cash payable over the next three years subject to Double Down meeting certain targets.Īs it turns out, casino games on Facebook have quietly been ringing up a pretty healthy business.Įven though gambling isn’t legal online - yet - players are still finding slots, cards and other casino games addictive. UPDATE: The two companies have confirmed the transaction.
A Double Down spokesperson declined to comment. Seattle-based Double Down Interactive (DDI) has been acquired by video poker giant International Game Technology for $500 million.ĬNBC first reported the rumor during an afternoon broadcast, but an official announcement is expected after the markets close.
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